Originating in Byron Bay, Australia, Icon Brand remains true to its origins. Icon Brand does not dictate to its consumer, instead it provides collections for the consumer to construct a style that is their own. With that Philosophy in mind, one of their design and styling values is – Wear it your way. Our brand signature is based around the core of Music, Sex, Travel + Shared Experiences. Designed with a worn-in & distressed style, they like to think their products are 'Destroyed for Comfort'