The Italian denim label, My God! hit the U.K shores in August 2006 with their slick combination of the best of the East alongside the rest of the west, producing an amazingly fresh first collection.
The Buddha is a real character who becomes a comic-strip, a logo and lifestyle. He is a nomad, an errant soul living with one great mission: to give serenity and happiness. His typical Eastern outlook unites with the Western culture creating ancient messages in a contemporary collection in which the jeans lie right at the heart.
You can buy My God Jeans online here at reemclothing.com