Ray Ban Sunglasses Mixing American Culture with Style
There are few clothing accessories which have made such an impact on American culture as Ray Ban sunglasses. Ray Ban have done for sunglasses what Converse did for trainers – create iconic, stylish and comfortable products with a timeless appeal which will last for decades. Ray Ban started life in 1937 when the brand was founded by eye healthcare products company Bausch and Lomb in New York. In 1999 Bausch and Lomb sold Ray Ban to Italian eyewear giants the Luxottica Group. Although the company has had a change of hands, Ray Ban sunglasses continue to be one of the leading high end sunglasses designers.
Ray Ban sunglasses are closely associated with American culture and the sunglasses have made numerous appearances in hit films which has helped the brand to endure and gain new fans. Tom Cruise first wore Ray Ban sunglasses in his role in Risky Business but it was the box office hit Top Gun which made both Cruise and the brand household names. In Top Gun, Cruise popularised the famous Ray Ban Aviator sunglasses (in fact pilots in the United States Army Air Corps had been wearing this style of Ray Ban sunglasses since 1937) and men everywhere dashed out to own a pair of these infamous shades. It was the 1980s when John Belushi and Dan Aykroyd donned Ray Ban sunglasses for their hit film the Blues Brothers and it was also in this decade that Michael Jackson wore the famous Aviator style that further increased the brands popularity. Other noted musicians who have worn Ray Bans sunglasses include Johnny Marr, Morrissey, Joe Strummer and Elvis Costello.
Since the 1980s, Ray Ban sunglasses have continued to gain celebrity followers and influential film stars such as Jack Nicholson, Will Smith and Jake Gyllenhaal as well as musicians including Jay-Z and Pharrell Williams and sportsmen like David Beckham have all worn Ray Ban sunglasses. If you choose Ray Ban then you know you’ll be amongst good (not to mention stylish) company. In this past decade, Ray Ban sunglasses have shown no signs of slowing down in the popularity stakes. In July 2004 the brand became partners with the BAR Honda F1 Team (now the Brawn GB team) and Ray Ban also partnered with American film festival The Sundance Festival – which shows they have the realms of sport and film covered. Thanks to the label’s iconic designs in sunglasses, the ranges have inspired many other designers to produce similar products. However, it is the quality and definitive designs which ensure Ray Ban sunglasses always come out on top. Recent reinventions of their classic designs such as the Ray Ban Aviator Caravan sunglasses means that the brand is staying ahead of the trends and gaining new fans along the way.
Ray Ban sunglasses offer the all important eye protecting lenses in light and stylish frames which have the longevity and star following to endure for many decades. Reem Clothing stock the latest looks in Ray Ban sunglasses so if you want a classic pair of shades then check out their range online.