Bjorn Borg Underwear - Game, Set, Matching Underwear
Bjorn Borg underwear - the legend is back! With a new range of ladies and men's underwear for 2009, the Bjorn Borg underwear brand goes from strength to strength.
Years after Bjorn Borg dominated the centre court at Wimbeldon, the iconic Swede is back in the UK. This time, rather than playing for set and match, he's selling sets that match as his new underwear range takes the fashion world by storm. Bjorn Borg underwear is now available in ten countries, and complements the Borg brand's forays into other sectors of the fashion market, including footwear, bags eyewear and fragrances.
Bjorn Borg underwear - the 2009 collection
For inspiration for the 2009 collection, eyes were turned back to Borg's heyday in the 1970s, and the California surf scene which formed the influence of the vibrant surf style that still manifests itself in fashion collections today. Bright colours, waves, and fluffy clouds dominate the range, which swings from intense patterned designs, to simple but bold primary colours. And a Bjorn Borg underwear collection wouldn't be authentic without a nod to the star's glittered past on the tennis court, and the legacy is alive and kicking in the Grand Slam collection and the Tennis Swimwear range. .
Bjorn Borg underwear - sports fit
As you'd expect from a sports influenced range of underwear, the fit throughout the Bjorn Borg underwear collection is predominantly tight, although there is some reprieve for those craving the distinctive Borg styling with a less taut feel, with a few looser boxers included in the range for good measure. Bjorn Borg underwear are pitching their offering at the youth to young adult segment of the market, with their envisaged customer being "young, averaging 15 to 30, with a fashionable sense and wants to make a statement wearing the underwear".
Bjorn Borg underwear - now at Reem Clothing
Reem Clothing has a huge choice of men's clothing brands to suit even the most discerning modern male shopper. With cutting edge brands like Gio Goi, Henleys and Mish Mash, Bjorn Borg underwear and Two Stoned, you can bring your wardrobe up-to-date without breaking the bank. With one of the best online ranges of men's designer clothing in the UK, we feel confident that we can provide you with a great service. Shop online today or call us on 0113 244 1345.